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Quotes by Designers
When the waif look first came into fashion, Anna Nicole Smith was in the Guess campaigns looking like a real woman. A girl who looks too thin and unhealthy does not look sexy to me, and she does not look right for Guess.
Paul Marciano
Fashion
Me
Woman
Girl
First
Looking
Too
Guess
Sexy
Anna
Like
Look
She
Looks
Smith
Does
Real
Came
Campaigns
Unhealthy
Who
Thin
Right
Nicole
I wish I could say that Carla Bruni's Guess campaign at age 16 led to her current role as First Lady of France, but that might be a stretch.
Paul Marciano
Age
First
Wish
First Lady
Guess
France
Say
Could
Led
Campaign
Role
Current
Lady
Might
Her
Stretch
At the beginning, we didn't have the money to pay big names, which is how looking for new faces began a tradition that still continues 30 years into the Guess history. It's been interesting to follow their careers after a Guess shoot, for both photographers and models, because the exposure around the world becomes so huge.
Paul Marciano
History
World
Money
Looking
Big
Beginning
Pay
Guess
Photographers
Follow
Faces
Both
New
Names
Because
New Faces
Around
Becomes
How
Still
Tradition
Been
Years
Huge
Began
Shoot
Models
After
Which
Interesting
Exposure
Careers
Drew Barrymore's Guess shoot took place as she was making the transition to serious actress after having been more known as a child actress who had become overwhelmed by the Hollywood lifestyle.
Paul Marciano
Become
Took
Guess
Drew
Having
More
Lifestyle
Had
She
Known
Making
Been
Overwhelmed
Child
Shoot
After
Place
Transition
Hollywood
Who
Serious
Actress
The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.
Paul Marciano
Strong
Gone
Guess
Has-Been
About
Having
Could
Categories
House
Around
Without
Always
Built
Been
Campaigns
Brand
Did
Models
Where
Them
Fantasy
Create
Really
Foundation
Images
I haven't changed my mind about modernism from the first day I ever did it... It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. That's what modernism means to me.
Paul Rand
Day
Me
Integrity
Honesty
Simplicity
Mind
First
Changed
Clarity
About
Absence
Did
Nostalgia
Modernism
Sentimentality
Means
Ever
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Paul Rand
Good
Simplicity
Idea
Goal
Expectations
Modest
By-Product
Good Idea
Ideas do not need to be esoteric to be original or exciting.
Paul Rand
Be Original
Exciting
Ideas
Esoteric
Original
Need
If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.
Paul Rand
You
Architecture
Sense
Design
Carry
Logic
Structure
Having
Wrong
Nobody
However
Cave
Die
Going
Influenced
Anything
Certain
Fortunately
Graphic
Graphic Design
Whole
Right
Thing
Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form.
Paul Rand
Speed
Mindless
Machine
Relevant
Computer
Content
Without
Aesthetic
Effects
Substance
Form
Meaningful
Producing
Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed.
Paul Rand
Best
Unless
Tricks
Logically
Superficial
Divert
Excellent
Employed
Bullets
Arrows
Effect
Endeavors
Artist
Artistic
Produce
Initial
Even
Elements
Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.
Paul Rand
Good
Communicate
Invention
Design
System
Intuition
Computer
Does
Dynamic
Which
Graphic
Graphic Design
Coordinate
Symmetry
Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.
Paul Rand
Work
Creative
Creative Process
Will
Long
Fragments
Diminish
System
Run
Only
Sees
Individual
Long Run
Well
Maker
Makes
Aesthetic
His
Any
Artist
Committee
Irrelevant
Process
Creates
Product
Separates
There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet - it's not a matter of opinion. It just is.
Paul Rand
You
Matter
Sweet
Research
Sugar
Kind
Facts
Factual
Stuff
Opinion
Listen
Just
Certain
The reason I always insisted on signing my work was not to be subordinate to anyone.
Paul Rand
Work
Signing
Insisted
Always
Subordinate
Anyone
Reason
I would say that an understanding of man's intrinsic needs, and of the necessity to search for a climate in which those needs could be realized, is fundamental to the education of the designer.
Paul Rand
Education
Needs
Man
Understanding
Say
Those
Intrinsic
Would
Could
Climate
Which
Realized
Search
Fundamental
Designer
Necessity
In the West, we look at art through life. Well, that's one way of living. In the Orient they look at life through art. They even drink their tea without sugar, for the same reason that they don't like a lot of frilly decorations on a painting. I can't stand butter on my bread for the same reason. I'm allergic to goo and rococo.
Paul Rand
Life
Art
Allergic
Tea
Painting
Living
Sugar
Way
One-Way
Drink
Through
Like
Look
Well
Without
West
Lot
Same
Bread
Stand
Reason
Orient
Even
Butter
A style is the consequence of recurrent habits, restraints, or rules invented or inherited, written or overheard, intuitive or preconceived.
Paul Rand
Style
Rules
Intuitive
Invented
Habits
Written
Overheard
Preconceived
Inherited
Consequence
Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind.
Paul Rand
Balance
Mind
Own
Pleasure
Adjust
Lies
Observing
Overcoming
Partly
Reader
Greater
Arrangements
His
Which
Interest
Creates
Derived
Spectator
There was no drive because I wanted to become a great designer... I had two small children and a mother, and we all had to eat. That's the drive I had.
Pauline Trigere
Great
Mother
Drive
Become
Eat
Small
Small Children
Had
Because
Children
Wanted
Designer
Two
I never made crazy clothes.
Pauline Trigere
Crazy
Made
Clothes
Never
Just as you can identify eras of fashion by glancing at a piece of vintage clothing, logos create and follow trends over time.
Peleg Top
Time
Fashion
You
Trends
Follow
Logos
Over
Piece
Identify
Eras
Just
Clothing
Create
Vintage
We live in such a digital age. Paper is going out of our lives. A poem on paper is tangible.
Peleg Top
Age
Digital
Live
Digital Age
Our
Our Lives
Paper
Out
Poem
Tangible
Going
Lives
I love accessories. I'm a girl. I love shoes. I love handbags.
Petra Stunt
Love
Girl
Shoes
Accessories
Handbags
So in some ways my life, my background has been isolating and I think I'm a bit more scared as a person. I don't walk alone or in the dark. If I go out the driver will wait for me to go into the house.
Petra Stunt
Life
Alone
Me
Dark
Wait
Walk
Will
My Life
Think
Background
Bit
Ways
Out
Has-Been
Scared
Some
More
Driver
House
Go
Been
Person
My parents were very well-off, but we didn't have a crazy-huge house. We didn't have thousands of workers and staff; it was just my mum doing the majority of the housework. We didn't have nannies. I wasn't brought up in any sort of extravagant way.
Petra Stunt
Parents
Extravagant
Way
Thousands
Brought
House
Majority
Sort
Housework
Doing
Were
Up
Very
Any
Just
Staff
Workers
Mum
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