Paul Rand quote

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Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.
Paul Rand
Paul Rand
Born: Aug 15, 1914
Died: Nov 26, 1996

Topics

Good, Communicate, Invention, Design, System, Intuition, Computer, Does, Dynamic, Which, Graphic, Graphic Design, Coordinate, Symmetry

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