Peter Guber quote

So when you tell a joke, you want to make someone laugh, or if you tell a story about someone who had a heart attack, it may be because you want the listener to exercise. Stories are tools to create social cohesion and to get humans to strategize together.
Peter Guber

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Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
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