Jochen Zeitz quote

The company was ready to close its doors; there was real financial distress. But on the other side, there was high brand awareness, but that was negative because Puma was perceived as low-priced. It had lost its cachet. It was a well-known brand without a presence.
Jochen Zeitz

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The Manager and the Monk: A Discourse on Prayer, Profit, and Principles
The Manager and the Monk: A Discourse on Prayer, Profit, and Principles
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