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Jerry Della Femina Quotes
Jerry Della Femina Quotes
Jerry Della Femina
American
Businessman
Born:
Jul 22
,
1936
Advertising
Business
Good
Money
People
You
Related authors:
Bill Gates
Henry Ford
Jim Rohn
Les Brown
Peter Drucker
Stephen Covey
Steve Jobs
Warren Buffett
No kid ever graduated school and said, 'I want to go into advertising.' Advertising is almost everyone's second or third choice.
Jerry Della Femina
School
Everyone
Kid
Almost
Advertising
Said
Go
Graduated
Want
Choice
Ever
Second
Third
I'm waiting for the candidate who says, 'I'm keeping things exactly the way they are. I like it this way.'
Jerry Della Femina
Waiting
Way
Says
Exactly
Exactly The Way
Like
Candidate
Who
Keeping
Things
I've seen very few Hispanics and blacks who have been able to work their way into the advertising end of business.
Jerry Della Femina
Work
Business
Seen
Few
Way
Able
Blacks
Advertising
Been
Hispanics
End
Very
Who
I've never met a client who wants to be the worst.
Jerry Della Femina
Met
Worst
Never
Client
Wants
Who
People who are visiting Long Island find it's very beautiful, and they are quick to try Long Island foods, wines and other products.
Jerry Della Femina
Beautiful
People
Try
Long
Other
Visiting
Find
Wines
Foods
Long Island
Island
Quick
Very
Products
Who
Sometimes you have to scare people to save their lives. But I'm very much against it if you're trying to sell a product.
Jerry Della Femina
You
People
Sometimes
Scare
Sell
Very
Trying
Against
Much
Product
Lives
Save
It is now possible to target adverts to the right person at the right time in the right place. But that is not enough.
Jerry Della Femina
Time
Right Person
Enough
Right Place
Right Time
Possible
Target
Person
Place
Now
Right
The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.
Jerry Della Femina
Creative
Creative Process
Google
Down
Claims
Brought
Advertising
Because
How
Targeted
Efficiency
Model
Process
Cut
Ask
Appealing
Waste
Need
If they can't suck money out of the Hamptons, a candidate really has to throw in the sponge.
Jerry Della Femina
Money
Out
Throw
Sponge
Candidate
Really
Suck
The Hamptons are filled with people who are winners Monday through Friday.
Jerry Della Femina
People
Monday
Winners
Through
Friday
Who
Filled
I don't remember most of the '60s and '70s.
Jerry Della Femina
Remember
Most
Imagine there wasn't photography. Where would we be? How would I remember what I looked like as a kid? It links us all. It keeps us all together; it's what our history is.
Jerry Della Femina
History
Together
Photography
Remember
Our
Kid
Would
Like
Looked
How
Links
Where
Us
Keeps
Imagine
Most account guys live with fear in their hearts.
Jerry Della Femina
Fear
Live
Guys
Most
Account
Hearts
The establishment can't change. It can't give people anything different; it can't make the turn.
Jerry Della Femina
Change
People
Give
Make
Different
Establishment
Anything
Turn
There's still a place for someone to come up with a strong headline, some copy in a commercial that's well written. I'm not saying it was better in the old days; it's just a totally different way of communicating.
Jerry Della Femina
Saying
Strong
Better
Old
Way
Some
Totally
Someone
Written
Headline
Days
Come
Well
Well-Written
Still
Up
Commercial
Just
Different
Place
Old Days
Communicating
Different Way
Copy
I have very talented art directors in my agency who start out telling me, 'Well, this is what the picture is... ' I ask, 'Well, what's the headline?' and they say, 'We haven't done that yet, but it looks this way.' But I'm still writing copy, almost every day.
Jerry Della Femina
Art
Day
Me
Every Day
Writing
Picture
Every
Way
Say
Out
Telling
Directors
Almost
Almost Every Day
Headline
Talented
Well
Looks
Still
Very
Done
Agency
Ask
Who
They Say
Start
Copy
I came into the advertising business in 1952, at the age of sixteen, as a delivery boy for a stuffy, old-line advertising agency named Ruthruff and Ryan, which could have served as the setting for the 'Mad Men' television series without moving a desk.
Jerry Della Femina
Business
Age
Men
Setting
Television
Television Series
Mad
Mad Men
Could
Delivery
Named
Advertising
Advertising Agency
Without
Boy
Came
Sixteen
Which
Moving
Agency
Series
Served
Desk
I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.
Jerry Della Femina
Great
Creative
Men
Revolution
Once
Mad
Mad Men
David
Attended
Hotel
New
Advertising
Dean
His
Subject
Conference
Held
Speaker
Original
Speech
What I love about the Don Draper character is that he's so real and filled with all these contradictions.
Jerry Della Femina
Love
Character
About
He
Real
Contradictions
Filled
There's an eternal war between a creative person and the business person.
Jerry Della Femina
War
Business
Creative
Between
Person
Eternal
Business Person
Creative Person
'Mad Men' is celebrating a time that no longer exists.
Jerry Della Femina
Time
Men
Mad
Mad Men
Longer
Exists
Celebrating
My first marriage ended after 24 years.
Jerry Della Femina
Marriage
First
Years
Ended
After
I invented myself.
Jerry Della Femina
Myself
Invented
A computer is a wonderful thing, but it's cold, and what comes out of it is sort of cold.
Jerry Della Femina
Wonderful
Cold
Out
Computer
Sort
Wonderful Thing
Thing
You can't be impatient about growth, because that's what leads people to make mistakes.
Jerry Della Femina
You
People
Mistakes
About
Impatient
Leads
Make
Because
Growth
'Business Week' is guilty of very shoddy reporting.
Jerry Della Femina
Business
Guilty
Week
Very
Shoddy
Reporting
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