Jerry Della Femina quote

The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.
Jerry Della Femina

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From Those Wonderful Folks Who Gave You Pearl Harb: Front-Line Dispatches from the Advertising War
From Those Wonderful Folks Who Gave You Pearl Harb: Front-Line Dispatches from the Advertising War
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