Jerry Della Femina quote

There's still a place for someone to come up with a strong headline, some copy in a commercial that's well written. I'm not saying it was better in the old days; it's just a totally different way of communicating.
Jerry Della Femina

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From Those Wonderful Folks Who Gave You Pearl Harb: Front-Line Dispatches from the Advertising War
From Those Wonderful Folks Who Gave You Pearl Harb: Front-Line Dispatches from the Advertising War
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