No one in this world, so far as I know - and I have searched the records for years, and employed agents to help me - has ever lost money by underestimating the intelligence of the great masses of the plain people.
H. L. Mencken Seven Book Collection: The American Credo; The American Language; The Philosophy Of Friedrich Nietzsche; A Book Of Burlesques; A Book Of ... Calumny (Alpha Centauri Philosophy 14451)