18 Frank Luntz Quotes for You to Enjoy

Frank Luntz

American Politician

Because Communication Language People Politics You

Related authors: Alexander Hamilton Alexandria Ocasio-Cortez Benjamin Franklin Bernie Sanders John F. Kerry Nancy Pelosi Robert Kennedy Shirley Chisholm

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen. Frank Luntz

Communication Example Seen Single Think Worst Come Most Messages Tanks Undisciplined Lot Up Republicans Use Ever

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing. Frank Luntz

Good Passion Unhappy Healthy Cases More Rational Fact Emotion Good Thing Pursuit Provided Than Being In Fact Actually Thing

We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion. Frank Luntz

People Passion Dressed Look How Sound Decide Based

Traditional market researchers are cold and calculating and scientific. Frank Luntz

Cold Market Calculating Scientific Traditional Researchers

The way you communicate an idea is different than the way you communicate a product. Frank Luntz

You Communication Communicate Way Idea Than Different Product

So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean. Frank Luntz

Business Corporate Corporate America Worst Tell Results Facts Know Because Understand How America Often Cannot Story Explain Mean Communicators

I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to. Frank Luntz

Success Communication People Care Corporate Way Paper Paper Bag Out Entire Entire Lives Bag Talk Occasion Understand Led Depends Cannot CEOs Who Whose Why Lives

When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians. Frank Luntz

Business Better Everybody Some Dressed Cases Like Because Democrats Said Were Republicans Social Workers Communicators Social Workers Actually Awful Started

How I say it has as much of an impact on what people think of me as what I say. Frank Luntz

Me People Think Say Impact How Much

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart. Frank Luntz

Work Together Communication Ideology Other Complement Run Rather More Principle Than Often Apart Work Together Each

I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. Frank Luntz

Politics World Language Before Strategy Took Corporate Corporate World Never Over Well Because Been Years Done Which Reasonably Applied Last

If you're a good numbers person, you're a bad language person. Frank Luntz

Good You Language Bad Person Numbers

There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty. Frank Luntz

Money Law Language Innocent Big Tremendous Tremendous Amount Guilty Client Opposition Lot Getting Jury Either Stake Convince Right Amount

Frank Luntz Quotes

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