Edwin Catmull quote

It doesn't even matter how successful a movie like 'Up' is: you'll never sell a lot of toy walkers. But that's the way we spread out the risk.
Edwin Catmull

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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
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