Clayton M. Christensen Quotes

Clayton M. Christensen

American Author

Born: Apr 6, 1952

Become Innovation Life People Will You

Related authors: F. Scott Fitzgerald Frederick Douglass Helen Keller Henry David Thoreau Joyce Meyer Mark Twain Og Mandino Zig Ziglar

Relative to the taxi industry, Uber is a sustaining innovation; that is, it makes customers' lives better. Uber targeted mainstream markets with a better service for existing customers, and it succeeded in serving them better than the incumbents. Clayton M. Christensen

Service Innovation Better Relative Markets Mainstream Industry Makes Existing Targeted Than Sustaining Them Succeeded Customers Taxi Lives Serving

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