Christopher Voss quote

The No. 1 rule in any negotiation is don't take yourself hostage. People do this to themselves all the time by being desperate for 'yes' or afraid of 'no,' so they don't ask for what they really want. Instead, they ask for what they can realistically get. I've heard many people say, 'Well, that's a non-starter, so we won't even bring it up.'
Christopher Voss

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Never Split the Difference: Negotiating as if Your Life Depended on It
Never Split the Difference: Negotiating as if Your Life Depended on It
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