Bernice Fitz-Gibbon quote

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
Bernice Fitz-Gibbon

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Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising
Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising
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