Amy Jo Martin quote

There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.
Amy Jo Martin

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Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
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