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Marketing Quotes
My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.
Fred Seibert
Success
Time
You
Entertainment
Old
Market
Background
Marketing
Spent
Something
More
Take
Goods
Make
Lot
Same
Automatically
Package
Less
Popular
With features, you're spending hundreds of millions of dollars on production and marketing, so everybody's panicked because you literally have an opening weekend to succeed.
Genndy Tartakovsky
You
Everybody
Panicked
Spending
Hundreds
Marketing
Features
Weekend
Opening
Because
Dollars
Literally
Succeed
Production
Millions
Millions Of Dollars
If you build a better mousetrap, regardless of your marketing budget, the world will beat its own path to your door.
Glenn Kelman
You
World
Better
Path
Will
Build
Own
Marketing
Beat
Budget
Mousetrap
Door
Regardless
Your
I understand it for marketing purposes, but I've always hated defining myself with a genre. Nothing feels broad enough.
Goapele
Myself
Nothing
Enough
Broad
Marketing
Defining
Hated
Purposes
Feels
Genre
Understand
Always
More and more, companies are realizing the value of their female consumers, and that's showing up in the female-specific products they're making, their marketing strategies, and even the feel of their companies internally.
Gretchen Bleiler
Value
Marketing
More
More And More
Consumers
Feel
Female
Making
Up
Realizing
Products
Companies
Showing
Showing Up
Strategies
Even
I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product.
Guy Kawasaki
Great
People
Think
Marketing
Jobs
About
He
True
Stuff
Steve
Steve Jobs
Talking
Because
How
Product
Reason
Why
Apple
Start
FX is a network; that's their whole model, letting creators make the thing they want to make and then marketing it really well.
Hiro Murai
Marketing
Network
Well
Make
Model
Want
Then
Really
Whole
Creators
Letting
Thing
After marketing surveys by Universal Studios indicated that 'Rocket Boys' as a movie title would not attract the female over-age-thirty demographic, the film was retitled and released as 'October Sky.'
Homer Hickam
Sky
Marketing
Released
Would
Studios
Attract
Demographic
Female
Boy
October
Rocket
Surveys
Movie
After
Title
Film
Universal
When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, 'I don't want to buy that.' There's a lot of marketing connected to introducing technologies and especially introducing new experiences.
Howard Stringer
Buy
Saying
You
People
Glasses
Saw
Marketing
TV
Introducing
Color
Retail
New
Coming
Arrived
Were
Been
Lot
Just
Where
Want
Experiences
Stores
Blurred
Connected
Sat
Technologies
Images
There is anxiety, but it comes after you've finished filming because it's out of your hands; people are editing it, they're cutting it, marketing it. And it's... part your career sort of rides on that. But when you're actually filming it's a team thing and it really feels good there for me.
Hugh Jackman
Good
Me
You
People
Editing
Anxiety
Finished
Marketing
Out
Part
Feels
Sort
Because
Hands
After
Cutting
Really
Your
Team
Rides
Actually
Thing
Career
Filming
Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.
Imran Amed
Needs
Mistake
Every
Resources
Marketing
Objective
Make
Without
Very
Brand
Commercial
Brands
Manage
Biggest
Whether
Biggest Mistake
Social
Plan
Should
Strategic
Platform
The great thing about Ticketmaster is that it's seen as the comprehensive site for ticketing, artist information, venue information. We're a marketing platform, not just a technology platform, and we're going to build on it.
Irving Azoff
Great
Technology
Seen
Build
Marketing
About
Comprehensive
Great Thing
Venue
Site
Artist
Going
Just
Information
Platform
Thing
Recorded music is more a marketing tool than a revenue source.
Irving Azoff
Music
Tool
Marketing
Recorded
More
Revenue
Source
Than
Word of mouth is way more important than millions of dollars spent marketing.
Isaac Hanson
Word
Important
Mouth
Way
Marketing
Spent
More
Dollars
Than
Word-Of-Mouth
Millions
Millions Of Dollars
I can put tweets on a map to show who is saying what where, which could be used for marketing or social research.
Jack Dangermond
Saying
Research
Marketing
Could
Put
Where
Which
Social
Used
Show
Who
Tweets
Map
I love marketing a lot, and I'm very creative when it comes to developing ideas for shows or publicity campaigns.
Jaime Camil
Love
Creative
Marketing
Developing
Ideas
Lot
Campaigns
Very
Shows
Publicity
I believe that my experience as an HBO executive responsible for global marketing and communications should serve our country well as we tell America's story in Spain and Andorra.
James Costos
Experience
Country
Believe
Our
Marketing
Tell
Responsible
Global
Executive
Well
America
Story
Spain
Communications
Should
Serve
I didn't want to go get a job or get a degree in business or marketing, or whatever all my friends were getting degrees in.
James Marsden
Business
Job
Degree
Whatever
Marketing
All My Friends
Degrees
Go
Were
Friends
Get
Getting
Want
People say we live in an age of information overload. Right? I don't know about that, but I just know that I get too many marketing emails.
James Veitch
Age
People
Live
Too
Marketing
Emails
Say
People Say
About
Know
Overload
Get
Just
Information
Many
Right
I thought the marketing was really smart and really clever and unique at the time. It positioned 'Saw' as a horror film that was different from the other horror films that were in the crowded marketplace.
James Wan
Time
Smart
Thought
Clever
Films
Other
Saw
Marketing
Marketplace
Horror
Horror Film
Horror Films
Crowded
Were
Different
Really
Unique
Film
Marketing and press kicks up dust. It gets in your eye, and then you're not focusing on the product.
Jan Koum
You
Dust
Marketing
Kicks
Press
Focusing
Eye
Up
Gets
Then
Product
Your
Submitting myself for awards feels like a weird kind of horn-blowing that's not comfortable for me. I'm really happy when someone likes my work, but I don't like marketing myself, putting myself on display.
Jane Elliot
Work
Myself
Me
Happy
Marketing
Kind
Someone
Putting
Weird
Feels
Like
Likes
Comfortable
Really
Display
Awards
I worry a lot about people using games just for marketing, to get people to buy more stuff, which I think would be the worst possible use.
Jane McGonigal
Buy
People
Think
Worry
Marketing
Worst
Possible
Would
Would-Be
About
More
Stuff
Lot
Get
Just
Which
Use
Games
Using
On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.
Jay Samit
Best
Smart
Build
Startups
Marketing
Scale
Financing
Find
Takes
Name
Household
Household Name
Partnerships
Sheet
Equity
Brand
America
Form
Average
Much
Paid
Use
Companies
Media
Ever
Technique
Million
Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value - if any - of going beyond your core.
Jay Samit
You
Value
Faster
Incremental
Marketing
Cost
Costs
Segment
Beyond
Most
Identify
Goal
Targeted
Quickly
Gets
Any
Going
Customer
Customers
Acquiring
Acquisition
Lower
Your
Growth
Profitable
Associated
Core
No, my publisher has always done the marketing.
Jean M. Auel
Marketing
Always
Done
Publisher
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