Rosser Reeves Quotes

Rosser Reeves
American Businessman
Born: Sep 10, 1910
Died: Jan 24, 1984
Campaigns Charming Copy Today Will You
Related authors: Bill Gates Henry Ford Jim Rohn Les Brown Peter Drucker Stephen Covey Steve Jobs Warren Buffett
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand. Rosser Reeves
Today You Too Must Make Understand Just Different Interesting Product Many Ad
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares. Rosser Reeves
You Simple Will Economics Cries Merchant Merely Aloud Terms Advertising Force His Sales Personal Substitute Who Actually Extension Phenomenon
Unless a product becomes outmoded, a great campaign will not wear itself out. Rosser Reeves
Great Will Unless Out Wear Becomes Campaign Itself Product

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