Richard Branson - When we launched a new compa...

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.

Richard Branson

British Businessman

Born: Jul 18, 1950

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