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Marshall McLuhan Quotes
Marshall McLuhan Quotes
Marshall McLuhan
Canadian
Sociologist
Born:
Jul 21
,
1911
Died:
Dec 31
,
1980
Age
First
Man
Our
Technology
World
Related authors:
Emile Durkheim
Georg Simmel
Ivan Illich
Jean Baudrillard
Matthew Desmond
Pierre Bourdieu
Talcott Parsons
Zygmunt Bauman
The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
Marshall McLuhan
First
Everybody
Press
Immortality
Shakespeare
Except
Mistaken
Printing
Printing Press
Engine
Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.
Marshall McLuhan
World
Political
Will
Action
Everywhere
Insatiable
Criterion
Both
Since
Discover
Infallibly
Western
Western World
Essentially
Where
Agencies
Century
Congenial
Mechanical
Expression
Appetite
Enjoyment
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
Collective
Harmony
Aims
Out
Collective Consciousness
Toward
Ideally
Advertising
Ultimate
Methods
Goal
Handicraft
Endeavors
Human
Impulses
Aspirations
Electronic
Using
Among
Consciousness
Programmed
A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Marshall McLuhan
Every
Society
Evoking
Members
Indifferent
Ritual
Occasion
Provided
Commercial
Essentially
Ascetic
Social
Whose
Right
Tone
The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.
Marshall McLuhan
Travel
Strange
Photograph
Purpose
Had
Until
Been
Encounter
Unfamiliar
Which
Now
The scientist rigorously defends his right to be ignorant of almost everything except his specialty.
Marshall McLuhan
Defends
Everything
Except
Almost
Almost Everything
Scientist
His
Ignorant
Specialty
Right
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
Business
Spell
Our
Minds
Background
Slogan
See
Some
Magic
About
Advertiser
Go
Quietly
Tune
Jokes are grievances.
Marshall McLuhan
Jokes
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
Marshall McLuhan
Time
Day
Will
Made
Faithful
Society
Our
Range
One Day
Our Time
Entire
Ads
Most
Discover
Historians
Reflections
Any
Richest
Activities
Ever
The mark of our time is its revulsion against imposed patterns.
Marshall McLuhan
Time
Mark
Our
Our Time
Imposed
Revulsion
Against
Patterns
Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.
Marshall McLuhan
Today
Eloquence
Classics
Classroom
Nor
Models
Which
Agencies
Ad
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