John Battelle quote

When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole - it creates an engaging experience. We don't dip in and out of an episode of 'Game of Thrones,' after all - we take it in as a whole. Why have we abandoned this concept when it comes to publications, simply because they exist online?
John Battelle

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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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