Howard Schultz quote

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
Howard Schultz

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Onward: How Starbucks Fought for Its Life Without Losing Its Soul
Onward: How Starbucks Fought for Its Life Without Losing Its Soul
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