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David Droga Quotes
David Droga Quotes
David Droga
Australian
Businessman
Born:
1968
Advertising
Great
People
Work
World
You
Related authors:
Andrew Forrest
Charlie Bell
Gerry Harvey
Harry Triguboff
Kerry Packer
Kerry Stokes
Lindsay Fox
Robert Stigwood
I haven't lost that quest and that thirst to do something great.
David Droga
Great
Lost
Something
Quest
Thirst
The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.
David Droga
Change
Creative
People
Think
Ourselves
Majority
Advertising
Advertising Agency
Within
Disciplined
Traditional
Want
Formats
Agency
Creative People
Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?
David Droga
Saying
People
Behavior
Care
Mind
Understanding
Before
Complement
Frame
Our
Those
Would
About
Objective
More
Firm
Day-To-Day
Message
Audience
How
Campaign
Than
Behaviors
Anything
Creatively
Why
Start
Interruption
Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters.
David Droga
You
Care
Matters
Caring
Finding
About
Something
Only
Make
Because
The Only Thing
Wanting
Mean
Much
Really
Thing
Career
Creativity has got to have some edge to it, doesn't it?
David Droga
Creativity
Edge
Some
Got
It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.
David Droga
Government
Best
World
Big
Solved
Seems
Foot
Putting
Like
Advertising
Issues
Big Government
Lot
Brands
Forward
Need
There is good business doing good.
David Droga
Good
Business
Doing
Doing Good
I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make.
David Droga
Work
Down
Everything
Would
About
Fact
Put
Make
Who
Cared
Career
Caring makes you want to work harder.
David Droga
Work
You
Caring
Makes
Want
Harder
People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.
David Droga
You
People
Better
Care
Pay
Settle
Everything
Those
Tried
Find
About
Give
Something
Never
Pushing
Support
Learn
Around
Always
Got
Teach
Career
My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.
David Droga
Job
First
First Job
Advertising
Grey
Actually
Sydney
I was always obsessed with being a writer of some sort.
David Droga
Some
Writer
Obsessed
Sort
Always
Being
I just loved the idea of writing for different personalities all the time.
David Droga
Time
Writing
Idea
Just
Different
Loved
Personalities
Different Personalities
The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference.
David Droga
Good
Great
World
Believe
Think
Our
Peers
Real
Huge
Huge Difference
Difference
The Real World
Real World
Thing
Thinks
We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence.
David Droga
Business
People
Amazing
Partnership
Access
Going
Anybody
Influence
Want
Who
I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client.
David Droga
Meeting
Once
London
Inspiration
Had
Another
Client
Bank
Flash
Under Armour is not about the Left or the Right. It's about moving forward together.
David Droga
Together
Moving Forward
About
Armour
Left
Moving
Forward
Right
I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration.
David Droga
People
Say
Administration
Armour
Firsthand
Any
Company
If we turn on our best, where do we go from there?
David Droga
Best
Our
Go
Where
Turn
Turn-On
Your campaign shouldn't just die the day you spend your last cent.
David Droga
Day
You
Spend
Campaign
Die
Just
Cent
Your
Last
Online is amazing, but it, in itself, is not a solution.
David Droga
Amazing
Solution
Online
Itself
I've worked around the world.
David Droga
World
Around
Worked
You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really.
David Droga
Success
Loyalty
You
Opportunity
Enough
Everyone
Runway
Well
Make
Sure
Hire
Just
Really
Creates
Company
Grow
I don't want to spread myself so thin that I achieve nothing.
David Droga
Myself
Achieve
Nothing
Spread
Want
Thin
The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.
David Droga
Time
Best
Leadership
People
Opportunity
Looking
Everybody
Chaos
Everyone
Everything
Say
Ways
OK
Best Time
Merging
New
Identity
Because
Answers
Cultures
Up
Forge
Unify
Stand
Two
Set
The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.
David Droga
Great
People
Win
Men
Changed
Mad
Relevant
Mad Men
Since
Like
Advertising
Era
Brands
Ingredients
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