Dan Levitan quote

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
Dan Levitan
Dan Levitan

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Work, You, People, Values, Build, Out, Inside, Inside-Out, About, Outside, Talk, Always, How, Spread, Contract, Brand, Brands, Psychological, Customer, Then, Who, Company, Based, Founders

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