Bob Iger quote

I have tremendous brand experience. What I do a lot for Disney is manage the great brands of this company, whether it's Disney, ESPN, ABC, Pixar, Marvel, 'Star Wars.' And I'm very engaged in technology and its impact on the consumer, either what experience you deliver for them or how to market and sell to them.
Bob Iger

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The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
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