Alexander Osterwalder quote

Founders go wrong when they start to believe their business plan will materialize as written. I advise entrepreneurs to burn their business plan - it's simply too dangerous to the health of your business.
Alexander Osterwalder

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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
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