Richard Edelman Quotes

Richard Edelman
Richard Edelman
American Businessman
Born: Jun 15, 1954
Business People Trust Will Work World
Related authors: Bill Gates Henry Ford Jim Rohn Les Brown Peter Drucker Stephen Covey Steve Jobs Warren Buffett
CEOs who boldly lean into fulfilling the dual mandate of earning profits and providing societal benefits will find a receptive public. Richard Edelman
Benefits Will Earning Find Lean Dual Providing Mandate Public CEOs Fulfilling Who Boldly Societal Profits Receptive
Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement. Richard Edelman
Government Active Supplement Policy Very Substitute Public Public Policy Companies Need
Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content. Richard Edelman
Opportunities Abandoned Has-Been Directly Consumer Mainstream Mainstream Media Mostly Ideological Content Been Offer Brands Information Engage Reasons Many Media Need
Our goal is to put news where it earns attention, where readers can access it on every device and interact with it. We're meeting our clients' audiences where they are instead of asking them to come to us. Increasingly, that means hosting the content on social blogging sites like Medium. Richard Edelman
News Every Medium Increasingly Meeting Our Put Hosting Instead Attention Device Come Like Readers Content Access Clients Audiences Blogging Goal Sites Interact Where Social Them Us Asking Means
Institutions are better served by going direct to end users, establishing a channel for direct dialogue and feedback. It is a world of many to one, not one to many. Richard Edelman
World Better Feedback Channel Direct Institutions Dialogue End Going Establishing Users Many Served
Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion. Richard Edelman
Honor Take Advantage Power Take Shaping Advantage Opinion Continue Role Social Should Connect Companies Media
We have moved beyond the point of trust being simply a key factor in product purchase or selection of employment opportunity; it is now the deciding factor in whether a society can function. Richard Edelman
Trust Key Opportunity Society Purchase Point Factor Selection Simply Beyond Employment Moved Being Deciding Whether Product Function Now
As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no longer taken for granted. Richard Edelman
Trust Opportunity Values Assumptions System Shared Taken Taken For Granted Longer Institutions Equal Equal Opportunity Fairness Upheld Granted Basic
I want Edelman to remain a family business. Richard Edelman
Family Business Remain Family Business Want
I wake up every day, and the family fortune is on the line, and that's a good thing. Richard Edelman
Good Day Family Every Day Wake Up Every Good Thing Line Wake Up Fortune Thing
We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms. Richard Edelman
Future Digital Battleground Ourselves See Between Advertising Existing Going
Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day. Richard Edelman
Day Integrity Trust Every Day Values Building Live Strategy Every Evolving Lead Most Front Then Aspects Engagement Your Company Fundamental Two
We have been pushing forward on a new way of storytelling we call 'collaborative journalism' on behalf of a number of our clients. Richard Edelman
Our Way Collaborative Pushing Journalism New Call Clients Been Behalf New Way Storytelling Forward Number
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined. Richard Edelman
Change Marketing Marketplace Categories Accelerate Brands Being Pace Companies Challenging
We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of buying and advocacy opens up for a brand. Richard Edelman
Me Relationship World Consumer Powered New Opens Learned Advocacy Up Brand New World Moves Rooted Buying
Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as committed partners in a better life. Richard Edelman
Life Creative Better Will Side Worrying About Potential Better Life Consumers Instead Partners Because Brands Committed Right Societal Disruption
The trust of the mass population can no longer be taken for granted, and any continuation of the 'grand illusion' is dangerous for leaders in today's world. Richard Edelman
Today Trust World Dangerous Illusion Taken Taken For Granted Leaders Longer Mass Continuation Any Grand Granted Population
In the wake of the Great Recession, most business leaders have tended to focus on their enterprise and short-term performance. The time for that narrow focus is over. Richard Edelman
Time Great Business Focus Recession Enterprise Leaders Performance Over Most Narrow Wake Short-Term Business Leaders
Modern, effective leadership means moving beyond the 'grand illusion' to engage the mass population and to align business with societal goals. Richard Edelman
Leadership Business Goals Illusion Align Mass Beyond Effective Modern Grand Moving Engage Means Population Societal
The question for every Olympics is whether the giant investment will pay off in the future. Richard Edelman
Future Will Pay Every Giant Investment Question Off Whether Olympics
I was 14 when the Democratic convention in my hometown of Chicago erupted into violence. It was a tough year. Richard Edelman
Tough Year Democratic Chicago Convention Hometown Violence
I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election - President Richard Nixon versus Senator George McGovern. Finally, I could participate. There was so much at stake. Richard Edelman
Vote Remember Election First Feeling Richard Nixon President Presidential Finally Presidential Election Nixon Cast Could Participate Proud George Chicago Versus Senator Stake Richard Much
Even with flexible time off to vote, it's still difficult for our people to juggle work, polls, childcare, and other responsibilities. Richard Edelman
Work Time Vote People Difficult Other Our Our People Responsibilities Still Juggle Off Childcare Polls Flexible Even
The 'truthiness' of Trump's so-called facts, the questions he posed on President Obama's nationality or jobs destroyed by free trade, has the same effect as dueling scientists on issues such as obesity or climate change. Richard Edelman
Change Free President Destroyed Jobs Obama Obesity Facts Free Trade He Trade Climate Climate Change Scientists Issues Trump Effect Questions Same Nationality So-Called
We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit views of the core community of brand supporters. Richard Edelman
Community Programs Must Able Purpose Supporters Brand Movements Views Appeal Start Core
The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the region. Richard Edelman
Commitment Defense Between Importance Korea Quarrels Question Historic Bigger Region Japan Pale Extent
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