Peter York - Haagen-Dazs (a clever Scandi-soun... | Quotesia

Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.'

Peter York

British Journalist

Born: Aug 15, 1950

Topics

Saying, First, Clever, Organic, Saw, Those, Kind, Brought, Invented, Bear, Bought, Name, Sophistication, Brand, American, Owned, Sensibility, While, Who, Now, Jerry, Buyers, Ben

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