Judy Smith quote

My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial.
Judy Smith

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Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets
Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets
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