John Battelle quote

Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method of interaction with the physical and virtual worlds. What is Siri but search? What are apps like Yelp or Foursquare, but structured search machines? Search has become embedded into everything and has reached well beyond its web-based roots.
John Battelle

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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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