Jef I. Richards Quotes

Jef I. Richards

American Educator

Advertising Because Believe Commercial Law You

Related authors: Bill Nye Booker T. Washington Horace Mann John W. Gardner Michael Pollan Michael Porter Temple Grandin Timothy Leary

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers. Jef I. Richards

Internet Believe Advertiser Issues Biggest Credibility

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers. Jef I. Richards

Future Congress Believe Our Phrase Seems Advertiser Children Tobacco

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species. Jef I. Richards

World Bears Advertising Commercial Endangered Endangered Species Tobacco Species Speech

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. Jef I. Richards

Trust Pointless Consumers Advertising Trusted Done Ethically

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything. Jef I. Richards

Will Wish Believe Critics Gullible Consumers Almost Almost Anything Powerful Advertising Were Anyone Anything Biggest Who Believes

Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it. Jef I. Richards

Define See Seem Obscenity Like Know Commercial Speech

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. Jef I. Richards

Truth Time News Country Put Journalism Between Advertising Huge Up Huge Difference Accuracy Any Difference Story Against News Story Average Ad

Advertising is speech. It's regulated because it's often effective speech. Jef I. Richards

Advertising Because Effective Often Speech

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'? Jef I. Richards

Law Parents Medicine Baby New Like Advertising How Up Child Want Declare Clutch Planner Profession Many Grow Grow Up Media

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