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Jay Chiat Quotes
Jay Chiat Quotes
Jay Chiat
American
Businessman
Born:
Oct 25
,
1931
Died:
Apr 23
,
2002
Advertising
People
Technology
Will
Work
You
Related authors:
Bill Gates
Henry Ford
Jim Rohn
Les Brown
Peter Drucker
Stephen Covey
Steve Jobs
Warren Buffett
The team architecture means setting up an organization that helps people produce that great work in teams.
Jay Chiat
Work
Great
People
Architecture
Organization
Setting
Great Work
Up
Produce
Means
Team
Teams
Helps
The intellectual architecture means focusing on doing great work instead of focusing on agency politics.
Jay Chiat
Work
Politics
Great
Architecture
Focusing
Instead
Great Work
Doing
Intellectual
Agency
Means
Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.
Jay Chiat
Shopping
Internet
Will
Fire
Every
Our
Our Lives
Kids
Would
Would-Be
Intrude
Impacted
Part
Particularly
Without
How
Lives
Right
If you really think about it, when watching television, you have product placement all the time.
Jay Chiat
Time
You
Think
Television
About
Placement
Really
Product
Watching
Watching Television
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
Jay Chiat
Technology
Will
Made
Think
Addressing
More
Consumer
Concentrate
Advertising
How
Stop
Product
Products
Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.
Jay Chiat
Technology
Opportunity
Enormous
Software
Our
Marvelous
Developing
Clients
Accommodate
Very
Products
Keep
Numbers
One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.
Jay Chiat
News
Business
Confusion
Value
Thought
Way
Would
Would-Be
Web
Web Sites
More
Delivering
Model
Sites
Just
Business Model
Less
Based
Started
I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
Jay Chiat
Long
Sense
Say
Range
Obsolete
Advertising
Make
Lot
Model
It's hard to build a brand, competitively, and tell people what you do as well.
Jay Chiat
You
People
Build
Tell
Well
Brand
Hard
We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.
Jay Chiat
Buy
Music
You
Book
Reading
Our
Beta
Ticket
Without
Test
Leaving
Reviewed
Reviews
Up
Site
Want
Movie
Them
Set
You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.
Jay Chiat
Work
You
People
Other
Meet
Resource
Books
Libraries
Come
Because
Office
Where
Information
Place
Might
Your
Help
We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.
Jay Chiat
Family
Business
Dog
Corner
Our
No-One
Put
Pictures
Office
Gets
Any
Titles
Really
Special
Cards
Treatment
Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.
Jay Chiat
Technology
Phones
Money
Everyone
Our
Spending
Out
More
Databases
Onto
Write
Check
Existing
Huge
Huge Amount
Information
Laptops
Portable
Amount
Second
Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.
Jay Chiat
Future
Everyone
Visions
About
Percent
Never
Development
Terms
Talking
Happening
Eighty
Happens
Mean
Product
Now
Right
Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.
Jay Chiat
Work
Good
Generation
Better
First
First Generation
Than
Transferring
Agency
Next
Means
Producing
Next Generation
Successfully
Founded
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