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Eric Ries Quotes
Eric Ries Quotes
Eric Ries
American
Businessman
Born:
Sep 22
,
1979
Companies
People
Success
Time
Work
You
Related authors:
Bill Gates
Henry Ford
Jim Rohn
Les Brown
Peter Drucker
Stephen Covey
Steve Jobs
Warren Buffett
Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be engineered by following the right process, which means it can be learned, which means it can be taught.
Eric Ries
Success
Time
Good
Right Place
Right Time
Following
Genes
Learned
Taught
Being
Process
Place
Which
Success Is
Means
Engineered
Right
Start-Up
Consequence
In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.
Eric Ries
Buy
Day
You
People
Matter
Try
Engineer
Giving
First
Think
Too
Everyday
Marketing
Would
Total
Per
About
Small
Had
Budget
Advertising
Clicks
Said
Real
Improving
Us
Really
Means
Product
Your
Initial
Start
Start-Up
Humans
Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.
Eric Ries
Work
Good
People
Possibly
Superficial
Results
Good Thing
Qualities
Judged
Whenever
Should
Based
Thing
Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.
Eric Ries
Crazy
Vision
Brilliant
Building
Relentlessly
Systematically
Discover
Testing
Which
Product
Requires
Elements
Right
I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.
Eric Ries
Work
You
Conversation
Entrepreneur
Building
Experiment
Action
Every
Everything
Marketing
Say
Launching
Would
Running
More
Features
Take
Development
Campaigns
Effort
Get
Done
Experiments
Product
Your
Less
Radically
Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.
Eric Ries
Startup
Something
Fail
Nobody
Most
Built
Ultimately
Wanted
Create
Businesses
Teams
Why
Phenomenal
The Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled.
Eric Ries
Startup
Significant
Evolved
Impact
Having
Lean
Built
How
Movement
Companies
It's a really paradoxical thing. We want to think big, but start small. And then scale fast. People think about trying to build the next Facebook as trying to start where Facebook is today, as a major global presence.
Eric Ries
Today
Facebook
People
Big
Build
Think
Scale
Paradoxical
About
Small
Major
Global
Trying
Where
Want
Then
Really
Next
Fast
Thing
Presence
Start
Think Big
Our educational system is not preparing people for the 21st Century. Failure is an essential part of entrepreneurship. If you work hard, you can get an 'A' pretty much guaranteed, but in entrepreneurship, that's not how it works.
Eric Ries
Work
Failure
You
People
Work Hard
Our
System
Pretty
Entrepreneurship
Part
How
Educational
Get
Essential
Essential Part
Century
Much
Hard
Works
Preparing
Guaranteed
I bet the people who are in the auto industry right now have more than 10,000 good ideas about what might work and what we need to do is not come up with more good ideas. We need to go and test as many of those good ideas as possible.
Eric Ries
Work
Good
People
Good Ideas
Those
Possible
Bet
About
More
Come
Ideas
Industry
Test
Go
Up
Than
Auto
Auto Industry
Might
Who
Many
Now
Right
Need
Entrepreneurs always pitch their idea as 'the X of Y', so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.
Eric Ries
Time
Good
Food
Character
Innovations
Seems
Something
Entrepreneurs
Idea
Like
Most
Always
Pitch
Going
Microsoft
Disruptive
Good Idea
As an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only real risk of true financial ruin came from the possibility of a serious illness that either exceeded my insurance plans lifetime limits, or was not covered due to rescission.
Eric Ries
Financial
Entrepreneur
Try
Ruin
Possibility
Risk
Only
Exceeded
Could
Lifetime
Knew
True
Failed
Felt
Insurance
Always
Real
Limits
Due
Came
Covered
Often
Either
Again
Plans
Company
Illness
Serious
Most start-up companies fail and it is smart public policy to help entrepreneurs increase their odds of succeeding. But, the biggest loss to our economy is not all the start-ups that didn't make it: It's the ones that might have been created but weren't.
Eric Ries
Smart
Odds
Increase
Our
Entrepreneurs
Fail
Economy
Most
Make
Policy
Were
Been
Loss
Biggest
Public
Might
Succeeding
Created
Help
Public Policy
Companies
Start-Up
Famous pivot stories are often failures but you don't need to fail before you pivot. All a pivot is is a change is strategy without a change in vision. Whenever entrepreneurs see a new way to achieve their vision - a way to be more successful - they have to remain nimble enough to take it.
Eric Ries
You
Change
Vision
Achieve
Before
Strategy
Enough
Nimble
Way
See
More
Remain
Entrepreneurs
Take
Fail
Failures
New
Without
New Way
Often
Whenever
Famous
Stories
Successful
Need
Nowadays people talk about PayPal's founders as prescient geniuses who would inevitably change the world. It was, however, not so obvious that PayPal would taste its first major success by helping people sell Beanie Babies on eBay. But they had a vision, a hope, and the perseverance to try multiple iterations until they got it right.
Eric Ries
Success
Hope
Change
Perseverance
People
World
Vision
Try
First
Nowadays
Change The World
Babies
Would
About
Had
Major
Talk
Until
Geniuses
Obvious
Got
Inevitably
However
Sell
Taste
PayPal
Who
Helping
Helping People
Multiple
Founders
Right
You get a culture of entrepreneurship after you have successfully changed the accountability system so that people can use a better process. Process drives culture, not the other way around, so you can't just change the culture, you have to change the system.
Eric Ries
You
Change
Culture
People
Better
Accountability
Changed
Other
Way
System
Entrepreneurship
Drives
Around
Get
Just
After
Process
Successfully
Use
I believe for the first time in history, entrepreneurship is now a viable career.
Eric Ries
Time
History
First
Believe
Entrepreneurship
First Time
Viable
Now
Career
Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If you can't out iterate someone who is trying to copy you, you're toast anyway.
Eric Ries
Time
Needs
You
Science
Worrying
Out
About
Someone
Cases
Except
Narrow
Very
Patent
Trying
Where
Anyway
Breakthrough
Toast
Production
Who
Waste
Waste Of Time
Copy
Competitors
You know how people always talk about how vision is the key to entrepreneurship and perseverance and really seeing what other people don't see? We can actually redeem a fair amount of that folk wisdom.
Eric Ries
Wisdom
You
Perseverance
People
Key
Vision
Other
Folk
See
Seeing
About
Entrepreneurship
Fair
Fair Amount
Know
Talk
Redeem
Always
How
Really
Actually
Amount
Entrepreneurship is not really building a product, it's not having an idea, it's not being in the right place at the right time. It's fundamentally company building.
Eric Ries
Time
Building
Right Place
Right Time
Having
Entrepreneurship
Idea
Being
Place
Really
Product
Company
Right
Fundamentally
If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich.
Eric Ries
Success
Work
Time
Great
You
Money
Entrepreneur
Rich
Way
Some
Bet
Entrepreneurs
Takes
Calculate
Likelihood
Make
Great Way
Sure
Becoming
Goal
Lot
Get
Low
Your
Payoff
Sucker
Multiply
Eventual
Amount
I actually believed if you work hard enough it was inevitable you'd succeed. Then I lived the 'Social Network' movie, but only the first half. The hardest part is the grueling work of constantly being wrong.
Eric Ries
Work
You
Work Hard
First
Half
Inevitable
Enough
Constantly
Network
Only
Part
Wrong
Being
Movie
Social
Succeed
Then
Hard
Lived
Believed
Hardest
Hardest Part
Actually
Grueling
Most companies are busy making their products worse, not better. Updating is almost always a disaster.
Eric Ries
Better
Busy
Worse
Almost
Disaster
Most
Always
Making
Updating
Products
Companies
I can't say I'm not grateful to have journalists writing about me as a genius. But I know it's not true. I'm not confused. I understand that success comes through a lot of failure and a lot of very embarrassing failure. People want to create the next Facebook, but they are too afraid to create the next Facemash.
Eric Ries
Success
Me
Failure
Grateful
Facebook
People
Writing
Genius
Confused
Too
Say
Embarrassing
About
Through
True
Journalists
Know
Understand
Lot
Very
Afraid
Want
Create
Next
Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on the brink of success.
Eric Ries
Success
Will
Something
Entrepreneurs
New
Because
Forecast
Trying
Accurately
Often
Behind
Plan
Fundamentally
Brink
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