Daniel Kahneman quote

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If you think in terms of major losses, because losses loom much larger than gains - that's a very well-established finding - you tend to be very risk-averse. When you think in terms of wealth, you tend to be much less risk-averse.
Daniel Kahneman
Daniel Kahneman
Daniel Kahneman
Born: Mar 5, 1934

Topics

You, Wealth, Think, Finding, Tend, Major, Terms, Loom, Because, Losses, Very, Than, Gains, Much, Less, Larger

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Related Authors

Abraham Maslow, B. F. Skinner, Carl Jung, Erich Fromm, Jordan Peterson, Sigmund Freud, Viktor E. Frankl, Wayne Dyer
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