Bruce Henderson Quotes

Bruce Henderson
American Businessman
Born: 1915
Died: 1992
Competitors Dangerous Expense Happen Objective Success
Related authors: Bill Gates Henry Ford Jim Rohn Les Brown Peter Drucker Stephen Covey Steve Jobs Warren Buffett
The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior. Bruce Henderson
Success Behavior Differences Strategy Between Essential Difference Successful Derives Element Consequent Competitors
Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage. Bruce Henderson
Mediocrity Other Corporate Typical Distinct Possible Disadvantage Industry Policy Demonstrate Any Doomed Where Which Plan Should Competitors

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