Simon Mainwaring quote

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
Simon Mainwaring

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We First: How Brands and Consumers Use Social Media to Build a Better World
We First: How Brands and Consumers Use Social Media to Build a Better World
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