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Rosser Reeves Quotes
Rosser Reeves Quotes
Rosser Reeves
American
Businessman
Born:
Sep 10
,
1910
Died:
Jan 24
,
1984
Campaigns
Charming
Copy
Today
Will
You
Related authors:
Bill Gates
Henry Ford
Jim Rohn
Les Brown
Peter Drucker
Stephen Covey
Steve Jobs
Warren Buffett
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.
Rosser Reeves
Today
You
Too
Must
Make
Understand
Just
Different
Interesting
Product
Many
Ad
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
Rosser Reeves
You
Simple
Will
Economics
Cries
Merchant
Merely
Aloud
Terms
Advertising
Force
His
Sales
Personal
Substitute
Who
Actually
Extension
Phenomenon
Unless a product becomes outmoded, a great campaign will not wear itself out.
Rosser Reeves
Great
Will
Unless
Out
Wear
Becomes
Campaign
Itself
Product
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