Robert F. Engle quote

There are some risks we choose to take because the benefits from taking them exceed the possible costs. Optimal behavior takes risks that are worthwhile. This is the central paradigm of finance: we must take risks to achieve rewards, but not all risks are equally rewarded.
Robert F. Engle

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Empirical Asset Pricing: The Cross Section of Stock Returns (Wiley Series in Probability and Statistics)
Empirical Asset Pricing: The Cross Section of Stock Returns (Wiley Series in Probability and Statistics)
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