Peter Guber quote

The magic happens when you take facts and figures, features and benefits, decks and PowerPoints - relatively soulless information - and embed them in the telling of a purposeful story. Your 'tell' renders an experience to your audience, making the information inside the story memorable, resonant and actionable.
Peter Guber

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Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
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