Peter Guber quote

Telling purposeful stories is interactive. It's not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers' story and make it theirs, will they virally market it.
Peter Guber

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Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
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