Paul Rand quote

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Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed.
Paul Rand
Paul Rand
Born: Aug 15, 1914
Died: Nov 26, 1996

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Best, Unless, Tricks, Logically, Superficial, Divert, Excellent, Employed, Bullets, Arrows, Effect, Endeavors, Artist, Artistic, Produce, Initial, Even, Elements

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