Maurice Saatchi quote

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
Maurice Saatchi

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Brutal Simplicity of Thought: How It Changed the World
Brutal Simplicity of Thought: How It Changed the World
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