John Battelle quote

I like Diaspora because it's audacious, it's driven by passion, and it's very, very hard to do. After all, who in their right mind would set as a goal taking on Facebook? That's sort of like deciding to build a better search engine - very expensive, with a high likelihood of failure.
John Battelle

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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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