Jeffrey Kluger quote

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Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.
Jeffrey Kluger
Jeffrey Kluger
Jeffrey Kluger
Born: 1954

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You, Long, Bass, Once, Marketers, All The Difference, Name, Until, Make, Known, Least, Up, Trying, Move, Difference, After, Chinese, Produce, Sea

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