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Jef I. Richards Quotes
Jef I. Richards Quotes
Jef I. Richards
American
Educator
Advertising
Because
Believe
Commercial
Law
You
Related authors:
Bill Nye
Booker T. Washington
Horace Mann
John W. Gardner
Michael Pollan
Michael Porter
Temple Grandin
Timothy Leary
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
Jef I. Richards
Internet
Believe
Advertiser
Issues
Biggest
Credibility
Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.
Jef I. Richards
Future
Congress
Believe
Our
Phrase
Seems
Advertiser
Children
Tobacco
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
Jef I. Richards
World
Bears
Advertising
Commercial
Endangered
Endangered Species
Tobacco
Species
Speech
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Jef I. Richards
Trust
Pointless
Consumers
Advertising
Trusted
Done
Ethically
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Jef I. Richards
Will
Wish
Believe
Critics
Gullible
Consumers
Almost
Almost Anything
Powerful
Advertising
Were
Anyone
Anything
Biggest
Who
Believes
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
Jef I. Richards
Define
See
Seem
Obscenity
Like
Know
Commercial
Speech
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
Jef I. Richards
Truth
Time
News
Country
Put
Journalism
Between
Advertising
Huge
Up
Huge Difference
Accuracy
Any
Difference
Story
Against
News Story
Average
Ad
Advertising is speech. It's regulated because it's often effective speech.
Jef I. Richards
Advertising
Because
Effective
Often
Speech
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
Jef I. Richards
Law
Parents
Medicine
Baby
New
Like
Advertising
How
Up
Child
Want
Declare
Clutch
Planner
Profession
Many
Grow
Grow Up
Media
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