Jack Dangermond quote

It takes a while for executives to understand that every company is a spatial company, fundamentally: where are our assets, where are our customers, where are our sales. But when they get it, they light up and say, 'I want to get the geographic advantage.'
Jack Dangermond

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Introducing Geographic Information Systems with ArcGIS: A Workbook Approach to Learning GIS
Introducing Geographic Information Systems with ArcGIS: A Workbook Approach to Learning GIS
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